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Marketing Automation Specialist

Frederiksberg, Denmark
 

 

Marketing Automation Specialist

 

The Phase One Software business – Capture One – is growing rapidly and the e-mail channel is a core component of our growth strategy. We are therefore looking for Marketing Automation Specialist to help take our e-commerce performance to the next level.

 

As Marketing Automation Specialist, you will work closely with the internal marketing and e-commerce teams, including our Project Managers to maximize opportunities of our campaigns by delivering a constant flow of relevant and targeted communication to potential and existing customers.  

 

Job Description:

The Marketing Automation Specialist will play a key role in creating the best possible customer journey across all digital channels. This means that you will take part in building and executing successful campaigns together with the e-commerce and marketing team.

 

As Marketing Automation Specialist, you will:

  • Manage the maintenance, and ongoing administration of our Marketing automation system
  • Work with campaign teams to map out campaign logic, technical setups and workflows, and update these workflows as changes occur
  • Handle the technical aspects of building automated marketing campaigns
  • Setting up logics for web personalization and other campaign related activities (CCA)
  • Making sure our email templates are implemented and work correctly across platforms
  • Secure optimal utilization of all relevant tools for running marketing campaigns and e-commerce

 

Qualifications:

Furthermore, you have corresponding experience from fast paced international organizations, which has provided you with some of the following skills:

  • Minimum 1-3 years of experience with hands-on campaign development in Marketo or similar Marketing Automation tool
  • Ability to identify how new features and functionality within Marketo can be leveraged internally and by clients to continuously enhance campaign performance and automation processes
  • Experience with B2C results-oriented demand generation and digital marketing campaigns with proven history in optimizing results
  • Deep knowledge on how to setup, administer and monitor complex nurture streams and progressive profile landing pages
  • Experience with e-commerce campaign concepts such as, abandoned cart campaigns, up-sell/cross sell campaigns
  • Experience with software subscription business campaigns concept such as, on-boarding, win-back campaigns, churn prevention, webinar and lead generation, re-optin
  • Experience with marketing automation operational campaigns such as lead scoring and database clean-up of hard bounces and inactive users

     

  • Good understanding on how to use automation technology such as Zapier to connect tools and logic to execute campaigns
  •  

  • We work with multiple tools in our marketing tech stack such as: Marketo, Coupon Carrier, Zapier, Un-bounce, Wordpress, Sitecore etc. Hands on experience with these is a plus but no requirement

     

    We expect you to know your way around:

  • CSS
  • HTML

     

    And have a basic understanding about:

  • Webhooks
  • API
  • Java Script

     

    As a person we emphasize that you:

  • Have great flair for structure and an organized way of working
  • Have an eye for details
  • Are resilient yet pragmatic
  • Have a holistic mindset
  • Are a natural team player
  • Are able to build relationships with colleagues across nationalities and cultures

 

 

We’re based in Copenhagen – and can’t wait to meet you!
You’ll be working at our office in central Copenhagen where you’ll have around 80 ambitious, talented and experienced colleagues on the Capture One Team. Bringing together professionals from all over the world, we work in an international atmosphere of trust and empowerment and believe in getting things done without getting on each other’s backs.

 

Application and further information

In this recruitment process, we are assisted by European Search Company. For additional information about the position, please contact Søren Rosenkrantz Larsen on +45 2893 7977 or Brian Ranvits on +45 2048 0548.

If you see yourself in the position and would like to be part of Phase One, please send your application by using the link below. Note that candidates will be processed as they arrive, until the position is filled, so do not hesitate to submit your application.

[ https://consult.emply.net/recruitment/vacancyApply.aspx?publishingId=d3570bb2-0a95-475b-849a-cf1a48b10488&languageKey=en-GB ]

 

We are digital photography pioneers
Capture One is the award-winning professional choice in image editing software offering support for more than 500 cameras from Canon, Nikon, Sony, Fujifilm, Phase One, and many more. The software offers fast and powerful RAW conversion, image editing and asset management. It features a highly responsive processing engine, unmatched colour handling, precision-editing tools, and seamless tethered support. Capture One is the no compromise choice in image editing software for over 200.000 photographers.

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