Guidelines & talking points

Q: General Guidelines

Be Yourself : Relax and let your natural personality shine through. Keep It Simple : Break complex ideas into approachable, digestible pieces. Stay Positive : Focus on what we do best without comparing ourselves to others. Connect Authentically : Don't just represent Capture One; build personal connections.

Q: Our Narrative

What We Do : Capture One is imaging software designed for photographers. Our Mission : We connect, support, and empower photographers to create extraordinary images. Our Tools : From inspiration to final delivery, we provide everything photo teams need to

Q: Our Tone

Transparent : Make technical details clear and easy to understand. Welcoming : Open and approachable to all image-makers. Ambitious : Focused on what matters most to photographers. Honest : No over-promising or exaggeration.

Q: Talking Points

Why Choose Capture One? Built for pro photographers , yet appeals to non-professionals. Over 25 years of expertise in pro photo workflows. Fast and reliable : Trusted for high-pressure shoots like The Oscars. Unmatched tethering Proprietary color accuracy : Works seamlessly with 600+ cameras and 700+ lenses. Customizable workspace to match individual needs. Mobile and Live tools for remote, on-the-go collaboration. Assisted workflow: Game-changing AI tools (Match Look, Masking) Key Strengths to Highlight √ Yes, we offer perpetual licenses . √ Yes, we excel in RAW processing and color accuracy . √ Yes, we deliver speedy AI tools and the best tethering yet . √ Yes, we focus on improving workflows for all photographers.

Q: How to Engage with Attendees

Ask Meaningful Questions (Ice breakers) : What inspires your photography? What challenges are you facing? How did you start in photography? What excites you about what you do? What’s your favorite Capture One tool or feature? How did you discover Capture One?

Q: What to Avoid/Do

We're Not : X Only for professionals. X Technology-driven without understanding photographers. X Exclusive, protective, or unresponsive. X Making false promises or overselling. We Are : √ For all image-makers. √ Photographer-led, supportive, and innovative. √ Celebrating the photography community. √ Transparent, relatable, and open.

Q: Tips for Troubleshooting

Ask Meaningful Questions (Ice breakers) : Simplify : Show how easily advanced features can be used Focus on the Wow Factor : Highlight an impressive feature or workaround. Support : Ask for their support ticket number to push the request up. Seek Help if Needed : Don't hesitate to involve a colleague in complex issues.

Q: Style and Approach

Clarity : Assume limited attention spans. Be concise. Playfulness : Use confident and understated humor when appropriate. Surprises : Add unexpected, relatable touches to stay engaging. Empowerment : Show attendees how Capture One can help them do more of what they love.

Q: Example Scenarios

Q: Why should I use Capture One? A: "We've been perfecting pro workflows for 25 years. Try our 30-day trial and see the difference in color accuracy and tethering." Q: How is it different from Lightroom? A: “Great question. While I can’t tell you much about Lightroom since I don’t use it or know about their tech specifically – I can tell you about us. We serve pro photographers in unique and innovative ways. We deliver top-tier color accuracy, rock solid tethering, and speedy automated tools.” We understand photography "At Capture One, many of us are passionate photographers, so we care hugely about the quality of what we do.” “We run monthly photography competitions in the company, and we decorate our walls with prints of the winning entries.” “Everyone in the company is encouraged to get out and speak directly to photographers. That’s why I’m here today. We speak to hundreds of photographers every year to listen about their needs and wants, and that’s what we build”

Question 1

General Guidelines

Accepted Answer

Be Yourself: Relax and let your natural personality shine through.
Keep It Simple: Break complex ideas into approachable, digestible pieces.
Stay Positive: Focus on what we do best without comparing ourselves to others.
Connect Authentically: Don't just represent Capture One; build personal connections.

Question 2

Our Narrative

Accepted Answer

What We Do: Capture One is imaging software designed for photographers.

Our Mission: We connect, support, and empower photographers to create extraordinary images.

Our Tools: From inspiration to final delivery, we provide everything photo teams need to

Question 3

Our Tone

Accepted Answer

Transparent: Make technical details clear and easy to understand.

Welcoming: Open and approachable to all image-makers.

Ambitious: Focused on what matters most to photographers.

Honest: No over-promising or exaggeration.

Question 4

Talking Points

Accepted Answer

Why Choose Capture One?

Built for pro photographers, yet appeals to non-professionals.
Over 25 years of expertise in pro photo workflows.
Fast and reliable: Trusted for high-pressure shoots like The Oscars.
Unmatched tethering
Proprietary color accuracy: Works seamlessly with 600+ cameras and 700+ lenses.
Customizable workspace to match individual needs.
Mobile and Live tools for remote, on-the-go collaboration.
Assisted workflow: Game-changing AI tools (Match Look, Masking)

Key Strengths to Highlight

√ Yes, we offer perpetual licenses.

√ Yes, we excel in RAW processing and color accuracy.

√ Yes, we deliver speedy AI tools and the best tethering yet.

√ Yes, we focus on improving workflows for all photographers.

Question 5

How to Engage with Attendees

Accepted Answer

Ask Meaningful Questions (Ice breakers):

What inspires your photography?
What challenges are you facing?
How did you start in photography?
What excites you about what you do?
What’s your favorite Capture One tool or feature?
How did you discover Capture One?

Question 6

What to Avoid/Do

Accepted Answer

We're Not:

X Only for professionals.

X Technology-driven without understanding photographers.

X Exclusive, protective, or unresponsive.

X Making false promises or overselling.

We Are:

√ For all image-makers.

√ Photographer-led, supportive, and innovative.

√ Celebrating the photography community.

√ Transparent, relatable, and open.

Question 7

Tips for Troubleshooting

Accepted Answer

Ask Meaningful Questions (Ice breakers):

Simplify: Show how easily advanced features can be used
Focus on the Wow Factor: Highlight an impressive feature or workaround.
Support: Ask for their support ticket number to push the request up.
Seek Help if Needed: Don't hesitate to involve a colleague in complex issues.

Question 8

Style and Approach

Accepted Answer

Clarity: Assume limited attention spans. Be concise.
Playfulness: Use confident and understated humor when appropriate.
Surprises: Add unexpected, relatable touches to stay engaging.
Empowerment: Show attendees how Capture One can help them do more of what they love.

Question 9

Example Scenarios

Accepted Answer

Q: Why should I use Capture One?

A: "We've been perfecting pro workflows for 25 years. Try our 30-day trial and see the difference in color accuracy and tethering."

Q: How is it different from Lightroom?

A: “Great question. While I can’t tell you much about Lightroom since I don’t use it or know about their tech specifically – I can tell you about us. We serve pro photographers in unique and innovative ways. We deliver top-tier color accuracy, rock solid tethering, and speedy automated tools.”

We understand photography

"At Capture One, many of us are passionate photographers, so we care hugely about the quality of what we do.”
“We run monthly photography competitions in the company, and we decorate our walls with prints of the winning entries.”
“Everyone in the company is encouraged to get out and speak directly to photographers. That’s why I’m here today. We speak to hundreds of photographers every year to listen about their needs and wants, and that’s what we build”

Question 10

Closing Reminder

Accepted Answer

Be confident, curious, and focused on building connections. Be approachable and genuine to represent Capture One and leave attendees with a positive impression of the software and the people behind it.

Photography events