Dedicated to responsible business
As a member of the United Nations Global Compact, we uphold its Ten Principles, ensuring ethical practices in human rights, labor, the environment, and anti-corruption.

As a member of the United Nations Global Compact, we uphold its Ten Principles, ensuring ethical practices in human rights, labor, the environment, and anti-corruption.


We recognize the urgent need for climate action and are actively working to understand, reduce, and report our greenhouse gas (GHG) emissions across our value chain. Therefore, we set emissions reduction target through the Science Based Targets initiative (SBTi), with levels required to meet the goals of the Paris Agreement.
We have pledged to:
These targets reflect what climate science indicates is necessary to limit global warming to 1.5°C.
To reach this target, we collaborate with . We have subscribed to solar panels that now cover 100% of our electricity needs in Denmark.

We designed our assisted features, such as Match Look, AI Crop, and Auto Dust Removal, to help photographers work faster and reduce the time and energy spent editing.
Through a Danish Innovation Fund project with Aalborg University and DTU, we're working towards improving color accuracy in product images and videos to cut down on unnecessary online returns.

We strive to create a workplace where employees thrive, feel motivated, and want to stay. Focusing on work-life balance and well-being, we ensure a healthy physical and mental environment.
We live our value of Embracing Diversity—fostering an inclusive workplace and ensuring our brand reflects these values inside and out.


We foster an inclusive workplace by addressing biases and creating a safe space for all.

We connect with photographers who highlight societal issues and create impact. Our channels spotlight their stories on diversity and inclusion, supporting personal projects to amplify their message.

There's an underrepresentation of women in tech, and we're committed to changing that. We strive for a gender-balanced workplace by attracting and retaining female talent and leaders.
To drive progress, we've joined the UN Global Compact's Target Gender Equality program.


We’re an equal opportunity employer committed to fair hiring based on skills—welcoming diverse backgrounds, identities, and experiences.
We’re developing training for managers on inclusive hiring and unconscious bias to strengthen inclusivity. With over 26 nationalities in our offices, diverse perspectives shape everything we do.
We aim to make a positive impact by empowering educational institutions, communities, and new talent. From collaborating with photographers to partnering with schools and funding student projects, we’re committed to supporting creators from the start.
In 2024, we were proud to support initiatives like First Exposures and Photofusion by providing free licenses for our product.
We are passionate about (emerging) photographers who create impact through their work and drive greater positive change through society. We regularly attend the postgraduate photography show at LCC (London College of Communication) to present our RAW Talent Award.


Apart from giving our platform to photographers, we also collaborate with organizations like Black Women Photographers and Foto Feminas, hosting workshops and training that foster inclusivity and storytelling.
Trust starts with strong governance and ethical practices. Our for employees, , and guide our employees and partners to uphold integrity and compliance.
We continuously enhance data privacy and cybersecurity, ensuring responsible business operations. Employees can report concerns through our whistleblowing system.