“We’re not sure exactly what we want. We were thinking maybe black & white or super saturated colour. Can we see a few different examples?”.
Have you ever heard these words from a client on (or after) a shoot? I have, more times then I can remember. I usually reply with a very relaxed ‘sure’ we can supply low res images in a variety of colour treatments.
How can we be so relaxed when the client is asking for what appears to be much more work? (They don’t like to pay for this stuff usually).
The answer lies in ‘VARIANTS’. This is Captures Ones magic sauce that makes multiple looks on the same image easier then cooking pot noodles. Just being able to see 2-3 examples of the same image side by side with different treatments is a very powerful production tool.
Check out this little tutorial below to see how you too can easily master Variants.
Adrian Weinbrecht is one Europe’s best established commercial advertising photographers and shoots for a diverse range of top-tier international clients like Sony, UBS, BBC, Jaguar Land Rover, Adidas.